Philadelphia 76ers head coach Brett Brown has claimed that he doesn't talk about his side's losing streak to the players following their latest disappointment on Monday night.
The Sixers have now lost 21 games in a row after breaking the franchise record for consecutive defeats in the 99-90 loss to the Indiana Pacers but Brown insists that his concern isn't their season record.
"It's hard because of a competitive thing, but in relation to worrying about a record, we don't live in that world," the Philadelphia coach told reporters. "I don't bring that to that locker room once.
"I don't mention it to them, I don't think about it often [but] you can't help but be aware of it."
The Cleveland Cavaliers set the NBA record for consecutive defeats by going 26 games without a win in the 2010-11 season.
