Our Top UK Betting Sites for 2024
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For New Customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&C apply. See full T&C
IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply
Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £10, have 1.9 or greater odds and must be settled within 7 days of sign-up. 5 Free bets which must be placed with a min odds of 2 include: 1 x £10 Free bet on any Pre-match Football game (single); 1 x £10 Free Bet for Horse Racing (single); 1 x £10 Free Bet for Acca (min 2 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 3 selections) Bet on any sport; 1 x £10 Free Bet for Acca (min 4 selections) Bet on any sport. Max payout – £500. 7 day expiry. To unlock the offer, complete the first deposit via the banking app (Open banking). 18+. GambleAware.com
18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get a £10 Free Bet (odds 2.0+), which expires in 5 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
18+. Bet £10 on any Bet Builder Min Odds 3/1 (4.00). Min 3 Selections. Free Bets will be split into 2 x £10 Free Bets to be used on any Bet Builder. T&C Apply. GambleAware.org
#AD New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware.org
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Enhance odds
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Acca Boost
Wide range of horse racing promotions
New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply
18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.
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Boosted Odds
18+ New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 5x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
18+ New customers only. Opt in, bet £10 on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Debit card / Apple Pay payments only. T&Cs apply, see below. gambleaware.org | Please gamble responsibly
Daily Rewards
Horse Tracking feature
18+ New UK+IRE Customers. Paypal & some deposit methods & bet types excl. Min first £10 real money bet on any sport at min odds 1/2 to get £40 in Free Bets to use on selected markets. Free bets valid for 7 days after first real money bet. Stake not returned, no cashout, restrictions and T&Cs apply.
Competitive Odds & Wide Market Coverage
User-Friendly Interface
Early Payout Feature
18+. Only available to new customers in the UK. 40x wagering requirement. Minimum deposit of £10. Maximum bonus of £50. Additional T&Cs apply.
Contents
- 1 Our Top UK Betting Sites for 2024
- 2 Bet365 – A sports betting powerhouse
- 3 William Hill: Leading the pack in football and horse racing betting
- 4 Betfred: The Bonus King
- 5 Betfair: The go-to for boosts
- 6 Unibet: In play-betting & live-streaming
- 7 Ladbrokes: Value-driven free bets
- 8 BetVictor: Best football offerings
- 9 Spreadex: Diverse betting markets
- 10 Coral – Horse racing & football promotions
- 11 Star Sports Bet – Elite horse racing odds
- 12 Kwiff – Randomly boosted odds
- 13 Top 10 UK sports betting sites: Comprehensive comparison
- 13.1 Best betting sites for free bets UK: Betfred
- 13.2 Best betting sites in the UK with the highest welcome bonus percentage: Betfair
- 13.3 Best betting sites UK sports betting market depth: Bet365
- 13.4 Best football selection: Betfred
- 13.5 Horse racing betting: Coral Sports reigns supreme
- 13.6 Best betting sites for best odds: Bet365
- 13.7 Best betting sites for user experience: BetVictor
- 13.8 The best mobile app: Bet365
- 14 Best 10 betting sites in the UK across key categories
- 15 Which bookmaker is best for you?
- 16 Author’s pick: My favourite bookmaker and why
- 17 Qualities that define an industry-leading bookmaker
- 18 Latest UK Betting Offers
- 18.1 7Bet sign up offer: Bet £10, Get £10 in bonus bets
- 18.2 Bally Casino Promo Code: Play £10, Get 30 Free Spins
- 18.3 Betano Sign Up Offer | Get up to £40 Free Bets for 2025
- 18.4 Rainbow Riches Casino promo code: Get 30 free spins
- 18.5 Jackpotjoy Promo Code & Welcome Offers – December 2024
- 18.6 Unibet Promo Codes & Sign-Up Offers: Guide for December 2024
- 18.7 Virgin Games promo code review: Get 100 free spins
- 18.8 MrQ Promo Code: Use ‘SMOLE75' & Unlock 75 Free Spins in 2024
- 19 Best Betting Apps
- 20 Our Betting Guides
With a seemingly endless selection of UK betting sites available, we’ve gathered a list of the top online bookies to help you choose the best option according to your needs and preferences. This guide highlights leading sportsbooks, their features, welcome bonuses and free bets offers, user experience, and ongoing promotions.
Bet365 – A sports betting powerhouse
Bet365 is a sports betting powerhouse and is one of the best online betting sites around. Bet365 offers a comprehensive sportsbook as well as unique promotions for customers. Their platform stands out for offering extensive live streaming options and flexible cash-out features, including partial and automatic options. Users can place bets from as low as 5p, and they offer Best Odds Guaranteed on horse racing from 8am on race day.
The current Bet365 welcome offer includes £50 in free bets for a £10 deposit and bet, plus ongoing promotions like Acca Boost (up to 70%) and Early Payout on football when a team goes two goals ahead. While their platform excels in usability and features, they lack a VIP program and their customer service can be slow. Some deposit methods have higher minimums and may not qualify for bonuses.
Pros
Cons
William Hill: Leading the pack in football and horse racing betting
William Hill is one of the oldest and most trusted names in betting, the operator offers a solid if somewhat traditional betting experience. The current William Hill signup offer provides £60 in bonuses for a £10 bet, split between sports and Vegas options. They excel in horse racing markets and offer daily odds boosts through their #YourOdds feature. While they provide a VIP program, it's primarily focused on casino players rather than sports betting. Regular promotions are limited compared to the competition, although they do run a free prediction game with £20 free bet prizes which is worth mentioning.
Pros
Cons
Betfred: The Bonus King
Widely known as “The Bonus King,” Betfred has built its reputation around football and multiple bets, offering a range of unique promotions that set it apart from competitors. Their standout offers include treble odds on Lucky 15s when you hit just one winner, along with popular football promotions like Double Delight and Hat-trick Heaven for first goalscorer markets. New customers can take advantage of Betfred welcome offer: Bet £10 to receive £50 in free bets. Existing customers aren't forgotten either, with ongoing promotions such as the Free Bet Club, where you can earn £5 in free bets by wagering £20 on virtuals at minimum odds of 1/1 (2.0).
Despite covering only 26 sports in total, Betfred excels in several key areas, particularly cricket, tennis, and baseball markets. Their acca insurance offerings are among the best in the industry, providing valuable protection for multiple bets. Their mobile app deserves special mention for its user-friendly interface, which helps compensate for some of the platform's limitations.
Pros
Cons
However, there are areas where Betfred could improve. Their live betting interface feels somewhat dated compared to competitors, and the absence of esports betting options might disappoint modern punters. The verification process can be slower than desired, and the limited coverage of smaller sports might frustrate bettors looking for niche markets.
Betfair: The go-to for boosts
Betfair stands out among these operators for offering a traditional sportsbook with their pioneering betting exchange platform. This innovative dual approach not only expands betting options but frequently delivers superior odds through their exchange system. For newcomers, Betfair promo code offers £40 in free bets when you stake £10, which you can use specifically on Bet Builders, accumulators, or multiples.
Where Betfair truly shines is in their market coverage of rugby and baseball, while their exchange platform has become an essential tool for arbitrage betting. Their thoughtfully designed mobile app enhances the betting experience, complemented by comprehensive live streaming options across numerous sports.
It is simply great value for new customers making it one of the best free bets offers out there. Betfair also has a wide selection of sports and betting markets, particularly for football and horse racing, with a loyalty program being offered for the latter. There isn’t much in the way of promotions but be sure to check for daily odds boosts.
Pros
Cons
However, Betfair isn't without its drawbacks. The platform isn't the best for first-time users, who often find the exchange concept difficult to grasp, and the platform charges a premium for exchange bets. Their VIP rewards program focuses narrowly on horse racing and poker, potentially disappointing sports bettors seeking loyalty benefits. While their sportsbook racing odds sometimes fall short of competitors, the exchange typically makes up for this with more favorable pricing options.
Unibet: In play-betting & live-streaming
Unibet has an underwhelming welcome offer, giving punters a money-back option instead of guaranteed free bets like the majority of bookmakers on this list. They offer money back up to £40 if your first bet loses and throw in a £10 casino bonus.
However, they provide a great sports selection, in-play betting and live streaming, and a terrific user-friendly app. Unibet also offers a £150 refer-a-friend bonus and daily Uniboosts for selected events.
Pros
Cons
Ladbrokes: Value-driven free bets
The Ladbrokes sign-up offer gives new customers a 500% welcome bonus, and the first deposit requirement is lower than rival offers, making it one of the best free bets offers.
A £5 deposit and qualifying bet will net you £25 in free bets which is fantastic value. Ladbrokes has a fabulous sports offering and is one of the best horse racing betting sites, providing the best odds guaranteed on horse racing events.
Pros
Cons
- Key Features: Comprehensive football promotions, Grid Card benefits, and casino options like poker and bingo
- Promotions: Free Bet Club, Odds Boosts, and regular player rewards
BetVictor: Best football offerings
BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.
The ongoing promotions are also great, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. BetVictor has a particularly strong football offering like most bookmakers on this list.
Pros
Cons
Spreadex: Diverse betting markets
Spreadex has one of the highest welcome offers regarding an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses. Spreadex offers fixed odds and spreads, as well as a refer-a-friend promotion.
You can also receive boosted acca winnings, in-play bet boosts, and a vast array of sports.
Pros
Cons
Coral – Horse racing & football promotions
The Coral sign up offer is fantastic: Bet £10, Get £40 in free bets. This 400% bonus makes it one of the best free bets offers out there.
Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions, including super-smart boosts, daily rewards shakers, rewards grabbers, and free-to-play game series for football and horse racing.
Pros
Cons
- Key Features: User-friendly betting app, strong casino integration, and innovative features like Smart Boosts
- Promotions: Welcome bonuses and ongoing daily promotions
Star Sports Bet – Elite horse racing odds
The Star Sports Bet welcome offer is an underwhelming one. It only offers 50% back as a free bet if your first bet loses up to £25.
Despite this shortcoming, Star Sports provides the best-guaranteed odds for UK horse racing and daily sports betting boosts to take advantage of.
Pros
Cons
Kwiff – Randomly boosted odds
The whole purpose of Kwiff when it was launched in 2015 was to allow UK bettors to boost the odds on every single bet that they place. While other betting sites limit you to one daily price boost, all bets at Kwiff can be “supercharged” or “Kwiffed”.
The welcome offer here is a pretty cool bet £10, get £30 deal. The free £30 bet comes in the form of what they call a Surprise Bet. This is a bet made by Kwiff on your behalf totally at random based on their own in-house algorithm. While you won’t have a say on the market your free bet is placed on, you will be far more likely to win through an AI-generated wager.
While Kwiff regularly updates its promotions, it always offers specific sports offers, as well as live streaming and in-play betting, on the Kwiff app and website.
Pros
Cons
Top 10 UK sports betting sites: Comprehensive comparison
In this section, we will comprehensively compare the best betting sites in the UK and everything they offer, from sports coverage and betting markets to odds competitiveness and customer service.
Best betting sites for free bets UK: Betfred
William Hill has the best free bet offers from all the bookmakers listed above, with £60 in free bets. The initial deposit and qualifying bet of £10 are standard, but the £60 in free bets sets it apart from other bookmakers.
The 500% bonus is a fabulous offer, which Ladbrokes offers, but only for the value of £25. As Betfred gives £50 in free bets, this is the best value. A special shoutout to Betfair who also provide the same offer and must be regarded as one of the best betting sites with free bets.
Best betting sites in the UK with the highest welcome bonus percentage: Betfair
Betfair could have won the previous section but takes this one with a 500% welcome bonus on offer. Betfred also offers a 500% welcome bonus and both could have been named as the winner for either section.
Ladbrokes also offers a 500% welcome bonus but to the value of £25. As Betfair offers £50 in free bets, they provide greater value and take the crown of best online betting sites with the best % welcome bonus.
Best betting sites UK sports betting market depth: Bet365
Bet365 has a phenomenal sports betting market. They are the best bookmaker for football which is the UK’s most popular sport and they provide everything customers need for this market.
They have a myriad of ongoing promotions and bet boosts for various sports each day and incredible depth for each sport they provide markets for, it isn’t limited to match betting. For the sheer variety of sports available to bet on, Bet365 is the best betting site for sports betting market depth.
Best football selection: Betfred
Betfred is in a league of its own in terms of football betting. They provide the typical competitions and markets you would expect a top UK bookmaker to provide. Still, they also go one step further with their competitive odds, daily boosts, and ongoing football promotions. You can bet on popular leagues and competitions such as the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, and Euro 2024.
Betfred also throws in regular daily price boosts and provides #PickYourPunt, their bet builder feature where you can build your perfect bet with a variety of selections available on your chosen fixture.
Betfred takes the crown for this section due to its football coupon offering and ongoing promotions. Betfred has something for you, no matter your budget or your betting style. The Double Delight & Hat-trick Heaven promotion boosts odds on your chosen selection; you can also bet in-play and pre-match.
Football Goal Fever also gives a 25% bonus if your team wins by three or more goals and the Acca Flex feature gives up to a 50% bonus on settlements on all pre-match football accumulators of 5 selections or more. You should visit Betfred and find out for yourself just how good their football offering is and the service they provide.
Horse racing betting: Coral Sports reigns supreme
Coral Sports provides a comprehensive horse racing betting experience and is one of the best betting sites for horse racing in the UK. Coral offers guaranteed best odds for horse racing in the UK, with enhanced early prices and regular daily boosts. There are a variety of racing events which Coral covers including major events at Kempton, Cheltenham and Aintree.
There are also various types of bets available including win or e/w, forecast, exacta, trifecta, and placepot.
Coral also provides a feature called ‘Racing Super Series’, which is completely free to play and offers a chance to win up to £25,000 by predicting the winner of the 7 selected races.
Coral’s unique selling point is their racing club which you can join and receive several benefits including yard visits and free race day tickets. You will be sure to receive the best guaranteed horse racing odds with Coral and you can also live stream events on the website and app to keep up with all the action with one of the best betting sites for horse racing in the UK.
Best betting sites for best odds: Bet365
It is another triumph for Bet365 and it is clear they are one of the best betting sites around. Bet365 offers the most competitive odds in the UK market with competitive pricing across several popular sports including football, golf, tennis, and horse racing.
They provide daily enhanced price boosts for a multitude of different sports as well as boosted returns for bettors when utilising specific features.
For example, look at Bet365’s Acca Boost for football – providing up to a 70% boost on accumulators just for using their site. When you combine this with their already competitive odds, the returns you can receive are staggering which is the main thing bettors are looking for, and that’s value. Bet365 certainly provides this and remains one of the best online betting sites for the odds they offer.
Best betting sites for user experience: BetVictor
BetVictor has a seamless website and app design for enhanced ease of navigation. It is exceptionally responsive, with tremendous loading speeds, a great layout, and useful features such as search bars.
By providing this top-of-the-range service, BetVictor will ensure that bettors have an enjoyable experience, which is what it is all about. BetVictor certainly leads the way regarding the best online betting sites for usability and functionality.
The best mobile app: Bet365
Bet365 takes yet another crown to cement its position as one of the best online betting sites currently. Everything you see on their website transports beautifully to their premium app, which can be downloaded for Android and iOS devices via the Google Play Store and Apple Store.
The user interface is extremely easy to use, everything is marked and highlighted for easy navigation and it performs well with little to no lag or crashing. The main benefit is that everything on the app works.
All the features you associate with Bet365, including promotions, 24/7 live support, cash-out features, in-play betting, and live streaming, work through the application, which is exactly what it is designed to do.
Best 10 betting sites in the UK across key categories
| Category | Winner |
|---|---|
| Best Sports Bonus | Betfred |
| Best Free Bets Bonus | Betfred |
| Best % Welcome Bonus | Betfair |
| Sports betting market | Bet365 |
| Football betting | Bet365 |
| Horse racing betting | Coral Sports |
| Niche sports market betting | Bet365 |
| Best odds | Bet365 |
| Live streaming & betting | William Hill |
| Virtuals, iGaming, & esports | BetVictor |
| Customer service | Bet365, William Hill |
| User experience | BetVictor |
| Best mobile app | Bet365 |
Which bookmaker is best for you?
To answer this question, you first need to ask yourself another: What am I looking for from a bookmaker? There are several answers to this question, including the best odds, the best welcome offer, the best customer support options, various payment methods, varied sportsbooks, premium app offerings, and many more.
You need to decide why you are betting, your reasons, and what you enjoy from a bookmaker. If you are struggling to decide, it is a good idea to make a strengths and weaknesses list for each bookmaker you are considering so you have a visual guide on what is available.
Also, do some digging and extra research into what certain bookmakers provide, as you may unearth something that changes your mind or cements your decision. For me, Bet365 has absolutely everything I need as I enjoy football, and they provide a wonderful service for this need. Think about what you want; there certainly isn’t a shortage of bookmakers to choose from!
Author’s pick: My favourite bookmaker and why
What are the best betting sites I hear you ask. All things considered, and as aforementioned, Bet365 provides everything I need from an online bookmaker.
They offer a varied sportsbook and a great football offering with daily boosts and many markets to utilise, which is everything I need. William Hill also gets a special shoutout for their daily football-enhanced odds, but Bet365 is among the best betting sites.
Qualities that define an industry-leading bookmaker
What makes an industry-leading online bookmaker? What do they need to have?
- Trustworthiness and security
Firstly, and most importantly, you need to be able to trust the bookmaker you are using. You will be depositing your own money into these sites and hopefully withdrawing too, but can you trust them to look after your money or payout when requested? You should be looking for a fully regulated and licensed betting site. - Diverse sports betting markets
Secondly, is there a varied selection of sports and betting markets available? There’s nothing worse than going through the rigmarole of signing up to a betting site just to find out that the sport you love isn’t available or you can’t bet on a certain market. It takes a little research to find out what a bookmaker offers before signing up. - Regular promotions for new and existing users
Another quality an industry-leading bookmaker should have is regular promotions. It doesn’t matter what these look like as long as they are offering daily enhanced boosts, special offers for major events, or competitive odds. You know they're serious and have you at the forefront of their operation. It is all about engagement and feeling a part of something, and something as simple as boosting the odds of a selection can engage bettors. - Helpful customer support services
Furthermore, a responsive customer support system is another must-have quality. If you need immediate help or a quick response and there is nothing there to give you this required help, chances are you will be annoyed and won’t want to use their services again. It also shows customers that you care about them, which is important. - A variety of speedy payment options
Lastly, an important feature is a variety of payment options. This is key as the more payment methods that are available, the more people can use the site. It is all about access. Also, various payment options usually indicate a bookmaker's safety.
These factors all contribute to making the best betting sites what they are and why they are industry leaders as they all have these features at the very least.
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