The BBC has reportedly decided not to proceed with a second run of the Survivor UK revival.
The format - a huge hit around the world - was previously attempted in the UK by ITV in 2001 and 2002 but was then axed amid lacklustre ratings.
After more than 20 years, the BBC brought the show back last year at a reported cost of £30m, with Joel Dommett taking over as host.
Speculation abounded that a second series was on the cards after applications opened for new contestants, although they have since closed with no further update given.
According to the Daily Mail, execs have now taken the decision that the ratings and a general apathy towards the format did not justify a recommission.
"It was clear at the time it went out the show was not a hit," a source told the newspaper. "They threw everything at it, but although a lot had been changed, and many years had gone by since it was last on, it still did not work.
"It got just the same response as it did back in 2001 and 2002 on ITV - which is that audiences thought it was boring. It's not going into production this year."
A source told The Sun, meanwhile, that a final decision on Survivor's fate has yet to be taken and claimed that it "is still under consideration to land another series".
Meanwhile, the flagship US version will return for its impressive 47th season next month.
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