Blackburn Rovers owners Venky's have warned fans against protesting before Saturday's match against Arsenal at Ewood Park.
Supporters are planning to line the streets around the stadium to voice their discontent over current manager Steve Kean, but the owners have urged fans to get behind their team at this time.
"We understand that there is sense of disappointment and anger among our fans at the recent performance of our team Blackburn Rovers, which was not up to the expectations of the fans," read a statement.
"At times like this, when the team is going through a bad patch, they need all the support and encouragement they can get from the fans to boost their morale and enable them to perform at their best.
"This is the time when the fans can make a difference by lending their full support and cheer the team more vigorously than ever, and, help the players to renew the confidence in themselves."
Rovers sit bottom of the Premier League, having picked up one point from their opening four games.