Bournemouth have announced that they have sold the stadium naming rights of Dean Court to Goldsands Management.
From August 1 the Cherries' ground will be named Goldsands Stadium as part of a two-year deal agreed with the company.
"We are very pleased to be able to announce this positive step for the club," Bournemouth Chairman Eddie Mitchell told the club's official website.
"We are a club on the up, and Goldsands Management want to be associated with that."
The deal includes an option for a final year.
