Brentford have reportedly put a £15m asking price on forward Ollie Watkins amid speculation linking him with a move to Crystal Palace.
Watkins only joined Brentford for £1.8m from League Two side Exeter City last summer, but his tally of 11 goals in 48 appearances for the club last season has reportedly attracted interest from the Premier League.
Crystal Palace and Bournemouth are among the clubs thought to be monitoring the 22-year-old, who was named the EFL Young Player of the Year in 2017.
However, the Evening Standard reports that Brentford are not willing to let Watkins leave on the cheap and are demanding a bid of at least £15m.
Watkins played on the wing for much of last season, but the Bees are reportedly planning to deploy him in a more central role next term.
The former Weston-super-Mare loanee has three years remaining on his contract at Griffin Park, and Brentford have the option to extend that deal by a further year on top of that.