Real Madrid's efforts to sign Erling Braut Haaland from Borussia Dortmund could supposedly be aided by sportswear brand Adidas.
Los Blancos are expected to be one of several sides in the running for the 21-year-old's signature this summer alongside Barcelona, Manchester City, Manchester United, Chelsea and Paris Saint-Germain.
Real Madrid are also expected to sign Kylian Mbappe on a free transfer from PSG this summer, though, which has led to suggestions that Carlo Ancelotti's side could drop their interest in Haaland.
However, Bild - via Marca - claims that Haaland recently held a meeting with Adidas over a sponsorship deal after the end of his partnership with Nike, and such a move could help Real Madrid to sign the Norwegian.
Adidas already acts as Real Madrid's kit manufacturer and has deals with several existing players at the Bernabeu, and the report adds that ex-Blancos boss Zinedine Zidane was also present at the meeting.
Haaland has chalked up 23 goals and six assists in 20 appearances across all competitions this term, and his father Alf-Inge Haaland supposedly wants the 21-year-old to join his former team Man City.