The 24-year-old is out of contract at the Stadium of Light, having failed to agree a new deal with the Black Cats.
Swansea City were previously linked with Colback, but the Hammers are on course to beat them to his signature, according to The Mirror.
Colback, who made 42 appearances for the Black Cats last season, has spent his entire career at Sunderland, but completed two loan stints at Ipswich Town.
Restore Data
| Team | P | W | D | L | F | A | GD | PTS | |
| 1 | Leeds UnitedLeeds | 16 | 9 | 5 | 2 | 28 | 12 | 16 | 32 |
| 2 | Sunderland | 16 | 9 | 5 | 2 | 26 | 12 | 14 | 32 |
| 3 | Sheffield UnitedSheff Utd | 16 | 10 | 4 | 2 | 21 | 9 | 12 | 32 |
| 4 | Burnley | 16 | 8 | 6 | 2 | 19 | 6 | 13 | 30 |
| 5 | Middlesbrough | 16 | 8 | 3 | 5 | 29 | 19 | 10 | 27 |
| 6 | West Bromwich AlbionWest Brom | 16 | 6 | 8 | 2 | 18 | 11 | 7 | 26 |
| 7 | Watford | 16 | 8 | 2 | 6 | 25 | 24 | 1 | 26 |
| 8 | Millwall | 16 | 6 | 6 | 4 | 19 | 14 | 5 | 24 |
| 9 | Blackburn RoversBlackburn | 15 | 6 | 4 | 5 | 19 | 17 | 2 | 22 |
| 10 | Bristol City | 16 | 5 | 7 | 4 | 20 | 20 | 0 | 22 |
| 11 | Derby CountyDerby | 16 | 5 | 5 | 6 | 20 | 20 | 0 | 20 |
| 12 | Stoke CityStoke | 16 | 5 | 5 | 6 | 19 | 20 | -1 | 20 |
| 13 | Norwich CityNorwich | 16 | 4 | 7 | 5 | 25 | 24 | 1 | 19 |
| 14 | Swansea CitySwansea | 16 | 5 | 4 | 7 | 14 | 14 | 0 | 19 |
| 15 | Sheffield WednesdaySheff Weds | 16 | 5 | 4 | 7 | 18 | 26 | -8 | 19 |
| 16 | Luton TownLuton | 16 | 5 | 3 | 8 | 18 | 26 | -8 | 18 |
| 17 | Coventry CityCoventry | 16 | 4 | 5 | 7 | 22 | 23 | -1 | 17 |
| 18 | Oxford UnitedOxford Utd | 16 | 4 | 5 | 7 | 19 | 24 | -5 | 17 |
| 19 | Plymouth ArgylePlymouth | 16 | 4 | 5 | 7 | 17 | 28 | -11 | 17 |
| 20 | Preston North EndPreston | 16 | 3 | 7 | 6 | 16 | 24 | -8 | 16 |
| 21 | Cardiff CityCardiff | 16 | 4 | 4 | 8 | 15 | 24 | -9 | 16 |
| 22 | Hull City | 16 | 3 | 6 | 7 | 16 | 21 | -5 | 15 |
| 23 | Portsmouth | 15 | 2 | 6 | 7 | 16 | 28 | -12 | 12 |
| 24 | Queens Park RangersQPR | 16 | 1 | 8 | 7 | 13 | 26 | -13 | 11 |
| > Championship Full Table | |||||||||
