West Bromwich Albion are believed to have had a £4m offer for Callum McManaman rejected by Wigan Athletic.
BBC Sport claims that the Latics are holding out for £6m for the Scotland international winger.
New Baggies boss Tony Pulis is expected to be active in the January transfer window as he tries to bolster his squad for a relegation fight.
A winger is apparently high on his list of his priorities, with Tottenham Hotspur's Aaron Lennon having been touted as a target.
McManaman, whose contract at the DW Stadium expires in 2017, would be a cheaper alternative, but it seems that Albion will still have to up their initial bid.
The 23-year-old has scored 17 goals in 118 appearances for Wigan, who are second from bottom in the Championship.