The chauffeur of Blackburn Rovers co-owner Balaji Rao reportedly passed away during the Championship side's match against Peterborough United.
The local man, who is said to be in his 40s, has driven for the Indian owners on their trips to Ewood Park since they took over in 2010.
The chauffeur drove Rao to watch Blackburn lose 3-2 to Peterborough on Saturday, but suffered a heart attack before the final whistle, according to the Daily Mail.
Rao is thought to have been told the news when he attempted to leave the ground.