Blackburn Rovers fans attempted to warn off the club's owners from Ewood Park by jeering and throwing snowballs.
The husband of Venky's chairperson Anuradha Desai was hit with a snowball as he emerged from a car outside the ground and he was swiftly handed a handkerchief to wipe his face and glasses.
A chorus of "you don't know what you're doing" followed from the waiting fans ahead of Blackburn's 2-1 defeat to Charlton Athletic on Saturday.
Watch the owners get booed on their arrival to Ewood Park below: