Retired footballer David Beckham joined Prince William on Monday to launch a United for Wildlife campaign in a bid to encourage youngsters to help battle the illegal trade of ivory and rhino horn.
The pair are fronting the #WhoseSideAreYouOn initiative, which aims to use sport to influence young people to get involved in conservation issues.
Beckham attended the launch alongside the Duke of Cambridge, who is the president of United for Wildlife, at Google Town Hall in London yesterday.
When referring to the illegal wildlife trade, Beckham said: "It's devastating. It really is devastating, and we're in a world where our generation, and the younger generation can really, really make a difference and we really need to do it now."
The initiative will try to attract attention from young people via social media to raise awareness on the issues at hand.
The former England captain's appearance came on the day that his documentary David Beckham: Into The Unknown aired, showing his journey into the Amazon rainforest.
