US broadcasting giants Fox Sports and Time Warner Cable are reportedly vying for a lucrative sponsorship deal with David Beckham's planned MLS club.
The retired footballer is said to be working towards creating a franchise in Miami, but before a team has even come together, both multi-media corporations are desperate to be involved.
The Daily Star quotes a senior executive at Time Warner as saying: "We want to tie down a broadcast deal that would also involve a major sponsorship role in David's team similar to ones we have with, for example, the LA Lakers basketball team."
The reported £500m battle is said to include securing the rights to televise all of the team's home games.