Best New Betting Sites UK 2024 | £3,000+ in Free Bets & Offers

UK’s Latest New Betting Sites | Best Odds & Bonuses on Sports & Casino

It’s time to look at the best new betting sites. Some of the sites in the list, such as Betano, are very new as far as UK players are concerned, while some are a little older, but each of the sites in this article rates as a new betting site in that they’ve not been around for decades like the big dogs of the UK online betting sites, such as Betfair, bet365, Ladbrokes or William Hill.

Here is a list of the best new betting sites for the UK in 2024:

7Bet

Opening its doors to UK players as recently as 2024, 7Bet is an online sportsbook offering a huge selection of sports, events, and markets. With options for early payouts, cashouts, and acca boosts, there are plenty of features to keep customers gripped.

Unfortunately, one downside is the lack of a welcome bonus for sportsbook players, which means that 7bet doesn't really hit the spot regarding best betting new customer offers.

The 7Bet layout is user-friendly, and there are some great in-play markets, including ‘1 minute’ speed betting options. 7Bet offers 9+ common banking methods with fast withdrawal speeds, including Apple Pay and Google Pay, along with other convenient E-wallets.

Additionally, 7Bet obtained a licence from the UK Gambling Commission. For customers seeking help, a FAQs page, email, and live chat are provided.

AK Bets

The AK Bets website is well-designed and definitely beginner-friendly. It is far from clunky or overcrowded, with everything laid out clearly, making it a great site from a usability point of view.

AK Bets offers a great content element on its website, including blog posts with betting tips from industry experts, videos, and podcasts. The guys at AK Bets do this stuff well.

Unfortunately, in terms of best new betting sites offers, there isn’t a sign-up offer, while there’s a lack of other promotions for sports bettors too, besides ‘Kennel Club’ for those interested in greyhound racing. AK Bets heavily focuses on racing, both of the horse racing and greyhound varieties, offering competitive odds, lots of market and live coverage.

Planet Sport Bet

Although Planet Sport Bet was founded in 2021, its history runs deeper, with origins back to 1997; thus, there’s lots of experience behind this site. Planet Sport offers betting on a variety of sports, offering a solid range of markets for the most popular sports and occasionally offering industry-best prices. For horse racing, Planet Sport Bet offers the best odds guaranteed.

There isn’t a welcome offer up for grabs, though Planet Sport Bet do offer a ‘Rewards’ bonus, whereby customers can receive a £10 free bet after placing ten £10 bets at odds of 2.00 or above.

They also offer an exciting ‘Acca bonus’ promotion, providing up to 50% bonus on a minimum of five selection accumulators. Each selection increases the percentage of boost.

With just five available, Planet Sport Bet lacks payment methods to cater to all customers. However, a blog with tips on single and acca is a nice touch.

Betano UK

One of the most visually eye-catching betting sites on this list, thanks to its bold colour scheme and easy-to-follow layout, Betano is absolutely one of the best new betting sites. Whilst Betano was founded in 2017, it was only available to UK bettors in early 2024. Not only do Betano have a welcome bonus for new customers, but they also give punters a choice of three: generic, football or horse racing. The odds are competitive but not always the best available.

A standout addition as far as Betano is considered is the ‘lucky dips’ feature, which is great for casual bettors looking for a dollop of excitement and a sprinkling of variation.

With a 24/7 live chat, social media channels, a help centre, Whatsapp, and email, customers have a wide range of ways to get in touch. However, I found the wait times to be quite long when using the live chat.

10bet

Having operated in the UK for a while, 10bet is relatively well established, though the site isn’t as exciting as many others from a visual point of view. However, this isn’t the most important thing. What is important is substance and customer enjoyment, which there is plenty of at 10bet.

Firstly, 10bet has a great welcome bonus of 100% deposit match up to £50, which is very generous. That isn’t the only promotion, far from it; there are many other offers for a range of sports, including a variety of free bets and the ‘2 goal lead’ feature.

There is an excellent variety of sporting events and markets available at 10bet, although the typical odds offered could be a little more competitive. 10bet has social media channels, an email and a live chat, but this is not 24/7. With ten payment methods available, there is a good range to cater for all customers, including Apple Pay and other E-wallets.

Hollywoodbets

Though Hollywoodbets was originally founded in 2000, the sportsbook only became available to UK bettors in 2019. Hollywoodbets provide a few different welcome offers for new customers and ongoing promotions too, for example “receive a £10 free bet each week you stake £100” and ‘acca insurance’.

You’ll find many betting markets available for the more popular sports and events at Hollywoodbets, though they’re not quite offering the best prices. They offer Best Odds Guaranteed for horse racing, though, which is always a plus.

There is a regularly updated YouTube channel with horse racing previews and football interviews with their partner Brentford. Hollywoodbets offers an email and a very responsive live chat available 24/7, with responses typically under two minutes. Also, they offer a good selection of payment methods, including E-wallets, with quick withdrawal times of a maximum of 24 hours.

Copybet

Unique in nature, Copybet, a sportsbook that lets you automatically copy selections from the Copybet tipsters, is great for in-play markets, especially for niche games and sports. For example at the time of writing, there were 16 markets available for a volleyball game. Even though Copybet’s odds aren't the highest in the market, they’re up there with the better prices available.

The website isn’t the easiest to navigate, which could pose a few problems for newbies. It’s also difficult to find the help or contact section. Even then, there isn’t a live chat or email, just a contact form and an FAQs page. There are a few payment methods available, including payment card and a couple of E-wallet options.

Heyspin

From a visual point of view, Heyspin is not the best. The site feels quite bloated, making it a bit overwhelming, especially for beginners. Heyspin provides a welcome offer for new customers, but it isn’t a very generous one and is below the industry standard. One nice addition is that Heyspin includes stats on each game for bettors to aid with their betting.

Unfortunately, Heyspin only offers UK and Irish horse racing, not offering international races, which is unusual for a sportsbook. They do provide live streaming for the races they do have. One positive is that Heyspin offer a good selection of payment methods for their customers, including E-wallets. Heyspin has a contact form and a phone number but, sadly, not a live chat.

Virgin Bet

Everybody’s heard of the Virgin brand. A recent addition from this giant is Virgin Bet, which came about back in 2019. Whilst the site isn’t too eye-catching from a visual point of view, it is nicely laid out and easy to navigate round.

The main highlight of Virgin Bet is their extensive list of good features available for customers; they certainly know how to keep bettors entertained. This includes regular free bets when you place a qualifying bet, Best Odds Guaranteed, money back if your horse loses and three free-to-play games each day.

One negative was the poor customer support on their site. Whilst a live chat service is available, it appears that you can only get answers from a bot. The Virgin Bet contact email is also difficult to find. Occasionally, Virgin offered odds up there with the highest in the market, however they don’t usually offer the best odds.

Kwiff

The Kwiff website feels more modern compared with many traditional bookmakers. Perhaps due to a quirky colour scheme. Personally, I like the style and found the website to be well-designed, allowing for a smooth experience. Kwiff provides a good range of promotions, including two options for a welcome bonus, ‘supercharged odds’, and a rewards club.

With 20+ sports available, the betting options are a little limited, though Kwiff does offer competitive odds, which are often near the industry's best. They have a good live chat with quick response times. The number of payment options could be increased to cater for a wider variety of customers.

SBK

The SBK website is simple yet slick and effective, featuring a cool design. This makes for a great user experience. While SBK has a generous welcome offer, other promotions are lacking. That said, their offer for selected football games, known as the ‘fresh legs’ feature, is great. It offers bettors the chance to keep their bet going even when their player is subbed off, thanks to the oncoming sub taking over the bet.

Another huge positive is that SBK regularly offers the highest odds in the market, and even when they're not quite the best, they are certainly competitive. SBK offers a help centre with a live chat (though unavailable 24/7), social media and an email for customers to get in touch.

BetGoodwin

Launched in 2022, BetGoodwin should be considered as one of the best new betting sites. Firstly, they offer great odds at the higher end of the scale and even match the best odds in the market often. They also offer Best Odds Guaranteed for UK and Ireland horse racing, plus live streaming is available when logged in for horse and greyhound racing.

One downside is the absence of a help centre. There’s also no FAQs page on the site, which is helpful for quick enquiries or when the live chat is closed. However, when the live chat is open, it is very good, with responsive and friendly agents. There is a real lack of payment methods—only Visa and MasterCard—although the withdrawal times tend to be quick.

Fafabet

Next up in the list of best new betting sites in the UK is Fafabet. With 28+ sports on offer, there’s a good variety for customers to get stuck into. Plus, the odds tend to be very competitive, too. For example, football at Fafabet offers some of the best odds in the market.

However, this can be improved for horse racing and golf. Promotions are one of Fafabet’s strong points, with a choice of two welcome bonuses to choose from and an additional eight offers.

Fitzdares

Next up we have Fitzdares, which is definitely one of the best new betting sites. The Fitzdares website is great, very informative and clear; the customer support options are displayed distinctly, whereby they provide 24/7 support via text, call, email and live chat.

Also, they have ‘The Fitzdares Club’, two in-person locations where customers can become members. Fitzdares provides a regularly updated blog, podcasts and newsletters for customers too. All of these construct great customer service, and it has more of a community feel.

Another great addition is that Fitzdares have 13 promotions for six different sports, which is really good in relation to the industry norm. Plus, they provide a good range of sports – 28 – for customers to browse through, and stats are presented for each game, which is handy. What’s more, their odds are up there with the highest in the market, and they often match the top prices.

NRG Bet

With a similar look to a few different sportsbooks on this list, NRG Bet isn’t unique, though it is eye-catching due to the colour contrast. The layout is clear and easy for bettors to understand, even newbies. Unfortunately, NRG Bet does not offer a welcome offer for the sportsbook, or any other sports features; they offer a selection of boosts, but it stops there.

You can find social media, an email and a phone number on their website but sadly there is no live chat. Moreover, although there is definitely enough to choose from, the sports list on NRG Bet is below the industry standard, with only 20 sports available. One positive is that the odds at NRG Bet are competitive, however they’re not the highest in the market.

PricedUP

Founded in summer 2024, PricedUP is very new to the industry, and this can be seen in some aspects. Firstly, a huge negative is that PricedUP does not offer a welcome bonus or any other promotions. However, I found the odds to be competitive and up there on the higher end of the spectrum, though not the maximum.

Their website is adequate, it is easy to understand and clearly displays the events and the odds, whilst not offering anything unique. Another downside is that there is no live chat. They do provide social media links and an email, and claim that their customer support is 24/7, which is a plus. Additionally, there is a lack of sports on offer; there are 20 available, which is certainly enough, however nowhere near the industry standard. The more popular sports cater to events around the globe, with most providing a nice selection of markets.

Best New Betting Sites UK Comparison

Having run through each of the best new betting sites, it’s time to compare them and see which betting sites come out as the best across a variety of different categories.

🏆 Best welcome offer – 10bet

When it comes to welcome bonuses, 10bet’s 100% deposit match up to £50 truly stands out, especially as it only requires a modest minimum deposit. Unlike some competitors, this bonus is accessible across various sports and bet types, making it versatile for new punters who want to explore. Moreover, 10bet maintains low wagering requirements on bonus wins, which means it’s easier to withdraw real cash winnings

🎁 Best free bets offer – Fitzdares

Fitzdares rewards loyal users generously with a unique loyalty scheme offering a £10 free bet every Monday, which regulars have come to love. This free-bet structure is coupled with a seasonal array of promotions, including boosted odds and exclusive event offers, designed to keep things fresh and rewarding for ongoing players, particularly those active in horse racing and football.

📊 Best market selection – Betano

Betano’s market selection is impressively robust across popular sports, especially football and tennis, with extensive prop bets and in-play options. They also provide niche markets in smaller leagues, which other bookmakers often overlook, giving users a broader, more engaging selection to suit various betting interests

🏅 Best sport selection – Virgin Bet

Virgin Bet’s expansive selection of 39+ sports sets it apart, covering mainstream options like football and horse racing but also offering unusual picks like futsal and surfing.

Virgin Bet has made a name for itself by providing in-depth options within each sport, making it ideal for bettors interested in exploring lesser-known sports markets alongside the classics

⚽ Best for football betting – Betano

Betano goes above and beyond with its football offerings, boasting an array of leagues worldwide, from major European competitions to smaller national leagues.

The addition of the ‘Lucky Dip’ feature for random match picks adds an extra layer of excitement, giving adventurous bettors a chance to try something new while sticking to competitive odds.

🐎 Best for horse racing – AK Bets

It’s clear to see that AK Bets specialises in horse racing. The site offers competitive odds, great market selection, while their racing content and tips is great too.

💸 Best betting odds – SBK

SBK is consistently one of the most competitive odds in the market, reflecting their unique exchange-based model that sources prices from global betting markets. This approach enables SBK to deliver impressive odds, often above average, especially for top sports like football and golf, giving punters excellent value.

📺 Best for live streaming – Virgin Bet

With one of thg selections, Virgin Bet covers not just popular sports like football and tennis but also regional horse races, providing reliable HD streaming. Bettors can seamlessly switch between betting and watching their chosen events, making Virgin Bet a standout choice for live sports fans

📞 Best customer service – Betano

Not for the first time in this section, Betano comes out on top. Offering a variety of customer service options, with quick live-chat response times, Betano is hard to beat.

Betano is renowned for its customer service chat, email support, and extensive FAQ section. Live chat response times are notably fast, often within minutes, and their support agents are well-trained on betting queries, making it an ideal site for those who value dependable support

⚡️ Best site design/user experience – Fitzdares

Fitzdares has a classic design that combines elegan of use. Navigation is intuitive, and the layout is well-organized, ideal for both novices and seasoned bettors. The platform’s informative and detailed approach adds to its appeal, as bettors can quickly find market insights and tips without unnecessary clutter

📱 Best mobile app – Kwiff

Kwiff’s mobile app is designed for speed, convenience, and a bit of thrill, featuring a standout “supercharged odds” function that randomly boosts odds on selected bets, adding excitement to each wager.

The app’s layout is highly intuitive, allowing users to navigate markets and place bets swiftly even during live events. Kwiff also emphasizes personalization, with suggested bets based on user history, and seamless switching between pre-match and in-play bets, making it one of the most innovative and engaging mobile betting experiences in the UK.

Best New Betting Sites: Summary of winners across key categories

Category	Winner
🏆 Best new betting sites offers	10bet
🎁 Best free bets offer	Fitzdares
📊 Best market selection	Betano
🏅 Best sport selection	Virgin Bet
⚽ Best for football betting	Betano
🐎 Best for horse racing	AK Bets
💸 Best betting odds	SBK
📺 Best live streaming	Virgin Bet
📞 Best customer service	Betano
⚡️ Best site design/user experience	Fitzdares
📱 Best mobile app	Kwiff

Which new betting site is ideal for you?

This is not an easy question to answer. Realistically, it all comes down to what you’re looking for. For example, some punters may be better suited to betting with Betano, while others may be better suited to using Kwiff.

If you’re a horse racing bettor, AK Bets will be hard to beat, while if live streaming is high on your list of priorities, then Virgin Bet will be your go-to.

Decide on what is most important, then use this article to see which of the best new betting sites delivers what you require. Doing so will help you to identify which new betting site is ideal for you.

Author’s pick: my favourite new betting site and why

Of the best betting sites for new customers featured in this list, there are a few good ones, make no mistake about that.

From a personal point of view, I’m a big fan of Fitzdares. The site design is excellent and unique, while the all-round betting package is good. The free bets at Fitzdares are great, too.

I also feel that special mentions should be given to AK Bets and SBK. SBK's odds are very competitive, which is never a bad thing, while AK Bets' horse racing, greyhound racing, and betting content is very difficult to beat.