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Pirelli forced to withdraw designer trophies in Austin

Pirelli forced to withdraw designer trophies in Austin
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Race sponsor Pirelli and the organisers of the US Grand Prix in Austin were forced to swiftly change their plans for unique designer trophies after a legal issue arose.

Race sponsor Pirelli and the organisers of the US Grand Prix in Austin were forced to swiftly change their plans for unique designer trophies after a legal issue arose.

Pirelli had commissioned Italian designer Matteo Machiavelli to create the special trophies, named 'Heroo', which were revealed in the lead-up to the race. The designs, featuring what resembled Lego-like figures with Daft Punk-style helmets and Mickey Mouse ears, attracted attention.

However, when Charles Leclerc stood on the podium after the race, he was presented with a much more conventional trophy. The second and third-placed drivers were handed miniature Pirelli tyre replicas, similar to those traditionally awarded to pole sitters.

"The decision to withdraw the trophies was taken by race sponsor Pirelli after consulting with Formula 1," said Corriere della Sera correspondent Daniele Sparisci.

"This was to avoid legal disputes, as 'Heroo' was accused of being too similar to a famous designer art toy already on the market called Bearbrick."

After complaints were made about the similarity, Pirelli acted swiftly to resolve the situation, working with the organisers to implement a backup plan and avoid any further issues.

"After the complaints arrived, Pirelli moved quickly in agreement with the organisers to put a plan B into action and avoid repercussions," Sparisci added.

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