Adidas officials have reportedly met today to discuss their Luis Suarez partnership after he allegedly bit the shoulder of Italy defender Giorgio Chiellini at the World Cup in Brazil.
The Liverpool striker is under investigation by FIFA after he appeared to commit the incident during Uruguay's 1-0 victory in Natal on Tuesday.
With the chance of a possible two-year ban being reported, Adidas have set up a meeting to discuss the latest alleged incident, according to ITV News.
Suarez, who has been punished for similar incidents twice before in his career, featured in the global sports brand's advertising campaign ahead of the World Cup.
Gambling website 888poker.com have also announced that they are "reviewing" their relationship with the striker, who was named brand ambassador in May.