Police in Norwich are keen to speak to three men who are suspected of stealing Panini World Cup stickers worth a combined total of £400.
The trio, who are all thought to be in their 30s, are thought to have taken a "large quantity" of stickers and albums from a Co-Operative supermarket on June 25, and a police spokesman has called for help in tracking down the offenders, who have been identified by CCTV.
The tournament has seen a sticker craze sweep the world as football supporters of all ages look to complete the 640-space book despite a maths expert estimating that a completed album could cost as much as £413.
Last month, thieves targeted a Panini van in Rio de Janeiro to steal up to 300,000 stickers that were ready to be distributed to a number of outlets across the host nation.