Seattle Seahawks offensive coordinator Darrell Bevell has conceded that he needs to find more ways of getting the ball to running back Marshawn Lynch.
Lynch had just 10 carries in Sunday's loss to the Dallas Cowboys which included just two in 17 first-half snaps.
"Yeah, that's part of it, you know. I mean, there's going to be cries for everything, all the time," he said on Wednesday, according to the News Tribune.
"It's a tough orchestration of the whole thing. [I'm] really not trying to keep everybody happy. When we're happy is because we've won. That's the bottom line when everybody's going to be happy and understand."
The Seahawks fell to 3-2 for the season after the loss to the Cowboys ahead of travelling to the St Louis Rams in week seven.