Dallas Mavericks owner Mark Cuban has insisted that he has no regrets after his social media experiment during the Super Bowl on Sunday.

Cuban claimed in a tweet that he had won just over £12m after betting on a safety being the first play of the game.

"It was fun. It really, really was. Because the game was so bad, you had just as many people talking about my tweet, it seemed like. Not just as many, but it was just such a huge thing, it was fun," he said, ESPN reports.

As an NBA owner, Cuban is forbidden from betting on sports. However, he insisted that because the odds were impossible he is not waiting to hear from the league.