Crystal Palace chairman Steve Parish has admitted that the club could sell the naming rights to Selhurst Park to help fund a £100m redevelopment of the stadium.
The ground has been home of Palace for 94 years, but the club are planning major renovations on the historic stadium.
The Eagles are hoping to get planning permission next month to begin reconstruction at the end of the 2018-19 season.
Parish has now confirmed that the club are open to new naming rights for the stadium.
"If it was the right number and something that helped us build [the new main stand] better or faster then it is something we would look at it," Parish told the Evening Standard.
"Selhurst Park is a nice name... probably I would not personally mind as much because my goal is improving the club. My primary focus is to make the club better. But all of these things have to be weighed up. We are not going to give them up easily. I think people would understand if it is the right answer for the club and if it is a good association as well. That matters.
"It might make the difference between doing it exactly how we want and making some compromises. It is not a decision that we would definitely do it. We would look at all options."
Palace aim to finish the redevelopment of Selhurst Park for the start of the 2020-21 campaign.
