Birmingham City have announced that their stadium's name will change as part of a new rights partnership with investment company Trillion Trophy Asia Ltd.
The Blues' ground will be named St Andrew's Trillion Trophy Stadium with immediate effect after the two parties agreed a three-year rights deal.
Birmingham's Wast Hills training complex will also be renamed as the Trillion Trophy Training Centre.
"This is a landmark partnership for the club," Ren Xuandong, Birmingham's CEO said. "From a business perspective, it is important that we look at all such avenues with which to maximise our revenue to help ensure the Club remains financially strong and competitive on the football field.
"In renaming the ground, we were acutely aware of the emotions surrounding this subject, hence it was agreed to retain St. Andrew's in the title – our home that we know means so much to our supporters."
Birmingham's fixtures for the new Championship season will be released next Thursday.
