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Everton cut season ticket prices

Everton announce a reduction in season ticket prices as part of a range of positive new ticketing measures.

Everton have announced a price reduction for season ticket holders in 2016-17.

Early Bird tickets will cost between £420 and £565, a drop of more than 5%, while senior and young adult tickets are priced at £299.

The Toffees have also confirmed that the age classification of a 'young adult' has been extended from 16 years old up to 18.

The price of junior tickets has been slashed from £199 to £149 as part of the club's measures to address mounting concerns about the cost of attending games in the Premier League.

Everton's chief executive officer Robert Elstone said: "Throughout the current season, the Premier League has been challenged on pricing decisions. As we have said repeatedly, we endorse such scrutiny. We have listened and we agree.

"We believe our pricing plan for season tickets for 2016-17 clearly demonstrates our commitment to providing value for money and to making the game accessible to the widest possible cross-section of supporters.

"We were conscious of the substantial uplift in the value of our media rights next season and reflecting how we operate at Everton, not only will we offer significant savings for the majority of our young and senior Evertonians, we will reward all adult season ticket holders with a price reduction of one-nineteenth, one free game."

The new broadcasting deals come into effect next season and will see top-flight clubs share revenue of around £8 billion.

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Jamie Vardy celebrates with Andy King during the Premier League game between Leicester City and West Bromwich Albion on March 1, 2016
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