Tickets to witness Amir Khan's bout with Carlos Molina in California are being given to fans in exchange for toys.
Golden Boy Promotions, who represent the British boxer, have joined up with the Oscar De La Hoya Foundation Charity to do their bit for underprivileged children in the run-up to Christmas.
Promoters are giving away two tickets per person for every toy that a boxing fan hands in for a limited time.
Khan, who takes on unbeaten Molina, has claimed that this weekend's fight is "make or break" for his career.