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General view of Britannia Stadium

Stoke City

Stoke City extend partnership with Carlsberg by two years

By , Staff Reporter
Stoke City secure a two-year extension with Carlsberg to remain as the club's official beer partner until 2017.

Stoke City have reportedly agreed a two-year extension with the club's official beer partner Carlsberg UK.

The deal means that the company will have exclusive pouring rights, which will include Carlsberg and Somersby Cider being served at the Britannia Stadium for Premier League matches.

According to fcbusiness, Stoke's head of commercial Andrew Billingham said: "We are extremely pleased that Carlsberg UK has chosen to continue to invest in Stoke City and extend our long and successful relationship. With any partner we work from day one as though it's our last to ensure that both parties receive excellent value."

The partnership, which first came together seven years ago, will run until 2017.

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