World number one Rory McIlroy has been made the new brand ambassador for Nike.
According to the BBC, the 23-year-old has signed a five-year deal with the American multinational corporation that will see him earn between $100m (£62m) and $125m (£77m).
"I chose Nike for a number of reasons," the BBC quotes McIlroy as saying.
"They are committed to being the best, as am I. Signing with Nike is another step towards living out my dream."
President of Nike Golf, Cindy Davis, explained why McIlroy has been chosen for the role of Nike ambassador.
"Rory is an extraordinary athlete who creates enormous excitement with his on-course performance while, at the same time, connecting with fans everywhere," said Davis.
"He is the epitome of a Nike athlete, and he is joining our team during the most exciting time in Nike Golf's history.
"We are looking forward to partnering with him to take his remarkable career to the next level."
McIlroy won the US Open in 2011 and the 2012 PGA Championship at Kiawah Island.