Arsenal have reportedly been told by Fiorentina that they will need to pay £30m if they are to sign striker Stevan Jovetic.
Arsene Wenger has identified the 23-year-old as his top transfer target this summer and has already opened talks with the Serie A side about a possible transfer.
However, Fiorentina are determined to get the most cash as they possibly can for the Montenegro international, while Juventus are also said to be interested, according to The Mirror.
Wenger is also eyeing a move for Real Madrid striker Gonzalo Higuain if a deal for Jovetic cannot be agreed.