Burnley manager Sean Dyche has admitted that he hopes striker Danny Ings can continue to "enjoy" his football after his impressive start to the season.
Ings has netted in Burnley's opening three games of the season after replacing the departed Charlie Austin, but Dyche has revealed that he has told the 21-year-old not to put himself under too much pressure.
The 42-year-old told BBC Radio Lancashire: "He puts a lot of pressure on himself. I said to him that you've got to release that pressure and enjoy yourself as it's an important part of football.
"People forget it is a business and it's a tough business, but you've got to find that love for yourself. At times, he hurts himself so hard because he wants to do so well.
"You've got to free that up, relax and enjoy your football and he's certainly doing that."
Ings has scored nine goals in 51 appearances since moving to Turf Moor in 2011.