Paris Saint-Germain have announced a four-year deal with Qatar Tourism Authority worth over €150m (£121m) per year.
Les Parisiens were bought by oil-rich Sheikh Nasser Al-Khelaifi of the Qatar Invesment Authority last summer and have splashed out on a number of big signings, including Thiago Silva and Zlatan Ibrahimovic.
However, the club needs to step in line with UEFA's Financial Fair Play rules.
According to Le Parisien, the deal will be part of a publicity campaign for Qatar's tourism branch, rather than being a sponsorship agreement, and has the potential to rise up to £200m per year with various performance bonuses.
The deal will be retroactive from this year.