Stuart Lancaster has revealed a five-year plan to secure England a spot near the top of the world rankings.
The head coach wants the 2003 world cup winners to be one of the top two sides in the world heading into the 2015 tournament.
Lancaster told Sky Sports News: "I said from the outset that was our objective. We want to be in a position come the end of the New Zealand tour [in 2014] and going into the Autumn Internationals and the Six Nations in 2015 that we are up there with the best.
"To do that we have to win consistently. It is a considerable challenge but if you want to be realistic about winning a big competition you have to have that consistency.
"It is a plan that encompasses the whole of the RFU and gets people to understand broadly what the objectives are, without becoming absolutely [specific] because that then becomes the barometer that I am measured against and there are other barometers for performance."
Unlike previous plans, the latest strategy does not call for England to win a set number of Six Nation championships and Grand Slams over the next five years.