Massimiliano Allegri has acknowledged that both Paul Pogba and Alvaro Morata are wanted by the "four largest clubs in Europe".
Pogba has been linked with a move to the likes of Barcelona and Chelsea while reports suggest that Morata will return to Real Madrid at the end of the season.
Allegri admits that their value has grown since last season's successful campaign when Juventus won the double.
"It is clear that the value of the players has increased," Allegri is quoted as saying by Goal.com.
"Pogba and Morata are extraordinary players and it is logical that they are in the sights of the four largest clubs in Europe."
Juventus face Genoa on Sunday.