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Ivan Gazidis: 'Pride more important than winning Champions League for Arsenal'

Arsenal chief executive Ivan Gazidis believes that it is more important for fans to feel "proud" of their club than winning the Champions League.

Arsenal are more focused on making their fans proud than striving to win the Champions League, according to Gunners chief executive Ivan Gazidis.

Under Arsene Wenger, the North London club reached the 2006 final but have now been knocked out in the round of 16 for five successive seasons.

Gazidis told a Kick It Out conference: "When we talk about the destination, it's not winning a Champions League, it's making fans proud. It's about making the people at the football club proud of what we do and how we do it."

Arsenal, who failed to win a trophy for nine years until until last year's FA Cup, are currently third in the Premier League table.

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Arsenal's manager Arsene Wenger waits for the begining of the UEFA Champions League play-off football match Besiktas vs Arsenal at Ataturk Olympic Stadium on August 19, 2014
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Tables header RHS
TeamPWDLFAGDPTS
1Liverpool108111961325
2Manchester CityMan City1072121111023
3Nottingham ForestNott'm Forest10541147719
4Chelsea105322012818
5Arsenal105321711618
6Aston Villa105321715218
7Tottenham HotspurSpurs1051422111116
8Brighton & Hove AlbionBrighton104421714316
9Fulham104331413115
10Bournemouth104331312115
11Newcastle UnitedNewcastle104331010015
12Brentford104151920-113
13Manchester UnitedMan Utd10334912-312
14West Ham UnitedWest Ham103251319-611
15Leicester CityLeicester102441418-410
16Everton102351017-79
17Crystal Palace10145813-57
18Ipswich TownIpswich100551021-115
19Southampton10118719-124
20Wolverhampton WanderersWolves100371427-133


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