The 29-year-old is currently a free agent after the Hammers failed to offer him a new contract at the end of last season.
Following Charlie Austin's proposed move from Burnley to Hull falling through, manager Steve Bruce has turned his attention to the former England international, according to Sky Sports News.
Crystal Palace and Queens Park Rangers have both recently been linked with Cole.
Restore Data
| Team | P | W | D | L | F | A | GD | PTS | |
| 1 | Sunderland | 14 | 9 | 3 | 2 | 23 | 9 | 14 | 30 |
| 2 | Sheffield UnitedSheff Utd | 14 | 9 | 3 | 2 | 18 | 7 | 11 | 28 |
| 3 | Leeds UnitedLeeds | 14 | 7 | 5 | 2 | 22 | 9 | 13 | 26 |
| 4 | Burnley | 14 | 6 | 6 | 2 | 17 | 6 | 11 | 24 |
| 5 | West Bromwich AlbionWest Brom | 14 | 5 | 7 | 2 | 14 | 8 | 6 | 22 |
| 6 | Millwall | 14 | 6 | 4 | 4 | 17 | 12 | 5 | 22 |
| 7 | Watford | 14 | 7 | 1 | 6 | 22 | 22 | 0 | 22 |
| 8 | Middlesbrough | 14 | 6 | 3 | 5 | 18 | 16 | 2 | 21 |
| 9 | Swansea CitySwansea | 14 | 5 | 4 | 5 | 11 | 9 | 2 | 19 |
| 10 | Blackburn RoversBlackburn | 14 | 5 | 4 | 5 | 16 | 16 | 0 | 19 |
| 11 | Bristol City | 14 | 4 | 7 | 3 | 18 | 19 | -1 | 19 |
| 12 | Norwich CityNorwich | 14 | 4 | 6 | 4 | 23 | 20 | 3 | 18 |
| 13 | Derby CountyDerby | 14 | 5 | 3 | 6 | 18 | 18 | 0 | 18 |
| 14 | Stoke CityStoke | 14 | 5 | 3 | 6 | 17 | 18 | -1 | 18 |
| 15 | Sheffield WednesdaySheff Weds | 14 | 5 | 3 | 6 | 17 | 24 | -7 | 18 |
| 16 | Oxford UnitedOxford Utd | 14 | 4 | 5 | 5 | 17 | 17 | 0 | 17 |
| 17 | Coventry CityCoventry | 14 | 4 | 3 | 7 | 18 | 19 | -1 | 15 |
| 18 | Hull City | 14 | 3 | 6 | 5 | 15 | 18 | -3 | 15 |
| 19 | Luton TownLuton | 14 | 4 | 3 | 7 | 16 | 21 | -5 | 15 |
| 20 | Preston North EndPreston | 14 | 3 | 6 | 5 | 14 | 20 | -6 | 15 |
| 21 | Cardiff CityCardiff | 14 | 4 | 3 | 7 | 13 | 20 | -7 | 15 |
| 22 | Plymouth ArgylePlymouth | 14 | 4 | 3 | 7 | 14 | 25 | -11 | 15 |
| 23 | Queens Park RangersQPR | 14 | 1 | 7 | 6 | 12 | 23 | -11 | 10 |
| 24 | Portsmouth | 14 | 1 | 6 | 7 | 13 | 27 | -14 | 9 |
| > Championship Full Table | |||||||||
