A member of the Hull City Official Supporters' Club has expressed his discontent at the owners' decision to rebrand the Premier League outfit.
The club's hierarchy have announced that the former Championship outfit will be known as Hull City Tigers from now on.
"My personal opinion is I'm disappointed because I'm a bit of a traditionalist," Bernard Noble told BBC Radio Five Live. "But this guy saved us from liquidation and administration and it's his club."
The Tigers get their season in the top flight underway with a trip to Stamford Bridge to face Chelsea on August 18.