Bournemouth have reportedly slapped a £25m price tag on Callum Wilson amid reports linking him with a number of clubs.
According to The Sun, Everton and West Ham United recently expressed interest in the striker but the Cherries are unwilling to allow him to leave for less than their asking price.
Both clubs have been tipped to table summer offers for the forward, but Bournemouth boss Eddie Howe is said to be keen to retain the player's services.
Wilson has been in solid form for the Cherries this season, scoring eight times in all competitions.
Reports suggest that he is on the verge of a call-up to the England squad, though manager Gareth Southgate left him out of the Three Lions' most recent friendlies.